sector
Steel Industry
Role
Product Designer
Type
Business Inteligence Visualization
timeline
2022
Data consolidation for predictive maintenance and operational efficiency, reducing client's costs and improving customer relationship and NPS

Why risograph?
Risograph printing was chosen not just for its distinctive look, but for its material relevance—low-waste, low-energy, and rooted in iterative production. The medium’s layered, imperfect textures visually echoed Aetherfield’s belief in “progress over perfection.” It became a metaphor for emergent systems: messy, beautiful, and always evolving. By embracing these imperfections, we helped position the brand as transparent and human-centered, even in a data-heavy space.

Building a modular language
The visual system used overlapping grid patterns, isotype-style icons, and rhythmically spaced typography to create a toolkit that could flex across touchpoints. Bold black-and-white structures were softened with organic patterns and gradient tints, all optimized for risograph’s limited ink palette. Assets were designed to degrade gracefully—holding up in both crisp vector outputs and the charmingly fuzzy edge of analog risograph prints.
Applications across media
We created a suite of risograph-ready assets including workshop posters, onboarding zines, and data dashboard overlays. These materials extended the digital product’s clean interface into a tangible ecosystem of print materials—used internally by the team and externally at climate tech conferences. Every asset was built to signal clarity without feeling sterile.

Outcome
The risograph system gave Aetherfield a physical presence that stood apart from typical B2B climate tech brands. It communicated care, imperfection, and intelligence in equal measure. The system is still in use today for hiring packets, sales decks, and team culture moments—proof that sustainable design can be both principled and playful.

Project 01
Where to go

Project 02
Gatherer

Project 03
Connected Machines