sector
Steel Industry
Role
UX Research, Product Design, UX Review
Type
Enterprise Report Tool
timeline
2022 - 2023
A digital hub to make operations run faster, safer, and even more reliably in one of the biggest industrial companies in Brazil.

Color as structure
Each subject was placed within a uniform color box—red, yellow, green, or blue—selected to contrast with skin tone, clothing, or facial expression. These fields became framing devices, offering both containment and elevation. Color became not just a mood device, but a structural one—carving space for the subject while challenging the neutrality of the frame.

Material choices
The portraits were processed using analog tools: photocopies, paper tears, manual cropping, and colored gels. These physical interventions introduced a sense of tactility and disruption. In contrast to polished digital profiles, the materials conveyed presence and process, leaving behind imperfections that hinted at the hand behind the work.
Conceptual anchors
Thematically, Color Holding explores the tension between individuality and representation. In the age of algorithmic sorting and templated identities, these portraits reasserted personal scale and analog detail. The project reflects on how identities are compressed, repackaged, and—at times—defiantly reclaimed through visual expression.

Outcome
Initially exhibited as a limited-run risograph zine and gallery installation, Color Holding has since been expanded into a print-on-demand poster series. It remains a touchpoint for future explorations into the intersection of portraiture, identity, and graphic systems. The project continues to circulate in design education and independent publishing circles for its bold simplicity and tactile clarity.

Project 01
Where to go

Project 02
Gatherer

Project 03
Connected Machines